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Every Essential ElementThis triumphant memoir of guts, family and bucking the establishment traces a 55-year journey that mirrors not only a movement but the nation. Beginning in a time when Wonder Bread® was health food, Gaye and Hartley Anderson left security to pursue a crazy idea they could not ignore. Their friends snickered and the U.S. government bullied them, but they inspired each other through poverty, disasters, and the trials of family business. Starting at the kitchen table,they and their contemporaries grew into a multi-billion-dollar industry. Every Essential Element is the true story of the author’s parents: a quirky, lovely reminder of how two people can make it in marriage, business and life.
Available on Amazon.com |
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A MASTERFUL JOB..MANY POIGNANT MOMENTS...I HIGHLY RECOMMEND"Lauritzen has done a masterful job providing an intimate portrait of a very private man with a singular idea and the grit to see it eventually brought to full realization. There are many poignant moments scattered through this gem of a book...I highly recommend that it be read. Not only will you come away appreciating someone who helped revolutionize the American supplement business in a very significant way, but you will also encounter a faithful husband, loving father (and doting grandfather) and loyal friend to the very end." --John Heinerman, best-selling author of 67 health books including Encyclopedia of Vitamins and Minerals, Encyclopedia of Healing Juices, Nature’s 7 Wonder Medicines, and Folk Remedies from Around the World |
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ONE OF THE MOST TENDER AND HONEST LOVE STORIES I HAVE EVER READ"I found Every Essential Element to be one of the most tender and honest love stories I have ever read. The love story is wrapped around and through the health freedom movement as it successfully battled bullying by the FDA and the USDA. The underlying war between the FDA and nutritional industry has many heroes but none greater than Gaye and Hartley. The story of Hartley demanding a proper search warrant from an FDA agent is a classic. The war continues and I predict it will intensify. When you read this story, we have every essential element to win it. Bullies can’t." --Clinton Miller, retired Executive Director of the National Health Federation |
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EVERYONE WILL RELATE"I get the sense that most people going about their daily lives don't have a clear picture of just how dangerous it can be when well-meaning people allow the government to start regulating every aspect of their lives. If everyone would read this book, maybe they would start to catch a glimpse of just how easy it is to lose our simple freedoms. This book's value in exposing the FDA cannot be underestimated. But if that's not enough, you really shouldn't miss the entertaining, emotional journey you will experience as you follow the author's family through the joys and struggles of starting and building their family business in an emerging industry. Everyone will relate to some aspect of this story, and the lessons it teaches--from the values of faith and hard work to the concept of not taking everything so seriously--should be passed down from generation to generation so we don't forget them. It helps that I work in the industry and know most of the family individually, but I think you'll feel a personal connection yourself as you read Every Essential Element." --Dave H. Customer review on Amazon |
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About Rhonda
At age 23 she became general manager of the company, working alongside her big brothers and working on her degree in the evenings, followed by a stint away for an MBA. Upon return she took the helm as CEO for three years. In 2005 she branched out from the family to work in the state’s system of higher education as a technical college vice president. When her father passed away in 2007, she felt a tangible nudge to write what she felt was a story worth telling. She currently lives in Utah with her husband, who does all the design work (milanlauritzen.com), the photography for her writing projects and—it gets better still—all the cooking too. They share a love of the outdoors and beautiful food. www.rhondalauritzen.com |
Interview with Rhonda Lauritzen about Every Essential Element. Produced By like Rain Publish |
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Rhonda Lauritzen is the youngest of seven in the Hartley and Gaye Anderson family, and the only girl. The Andersons founded Mineral Resources International (MRI) before she was born so she had great adventures scampering around the natural health movement, taking naps under their booth table and sampling all carob-tofu delights a kid could enjoy. During her teenage years she watched the industry mature from mom-and-pop operations into the likes of Whole Foods.